Aduna is an Africa-inspired health food brand and social business. Our mission is to bring you the natural vitality of Africa’s super-ingredients, while creating sustainable livelihoods for small-scale producers.

Our impact is achieved by creating demand for under-utilised natural products from small producers – starting with the nutrient-rich baobab fruit, moringa leaf and raw cacao, which we sell as superfood powders and raw energy bars.

Once we have created demand, we direct it to remote communities in rural Africa, connecting them directly to the global health food market and creating sustainable income through trade not aid.


The primary focus of the Retail & Events Manager is to drive sales and awareness of Aduna products across our independent UK retail partners. The Retail & Events Manager will manage promotional and in-store activity across retailers such as Whole Foods Market, Planet Organic, John Bell & Croyden and As Nature Intended. The Retail & Events Manager will also coordinate all consumer and trade shows from set-up to execution, as well as bespoke events with selected retailers.


Account Management

Develop and maintain full year activity calendar and budget
Regular meetings with relevant retail buying/marketing contacts to plan, agree and implement promotional and in-store activity
Work with Aduna’s creative team to ensure point-of-sale is produced for new product launches, promotional activities and events
Support Head of UK Retail with national accounts
Monitor and report on sales performance to wider team

Field Sales

Recruit, train and manage field sales representatives
Organise monthly demo calendars with appropriate store contacts
Maintain and update field sales materials as necessary
Monitor and report on sales performance to wider team


Coordinate and execute trade and consumer shows
Complete all related forms including booking and health and safety assessments
Lead build-up, staffing and breakdown of Aduna stand
Report sales figures and other observations from shows to wider team

Admin & reporting

Monitor and analyse monthly sales data from key accounts
Compile observations and actions to communicate progress of account initiatives
Ensure new line and promotional forms are completed on time
Monitor online retailers and ensure product descriptions and pack shots are up-to-date


-Preferred candidates will have 1-2 years experience in account management, sales or buying

-MS Excel proficient

-Passionate about Aduna’s social mission to create and support a sustainable trade that supports rural producers in Africa


You need to be organised, self-motivated and have great communication skills to be demonstrated both within the Aduna team and with our retailers. Much of the role is client-facing and so enthusiasm and an outgoing personality are essential as you will be interacting with key stakeholders on a regular basis. Strong multi-tasking abilities are a must, maintaining sharp attention to detail whilst co-ordinating various projects simultaneously. Aduna is a small company, so a proactive nature is essential in assuring your projects are complete.


-Full time

-Based in London: Aduna HQ in Oval, SW London.

-Salary – competitive, dependent on experience


Send a copy of your CV with a covering e-mail to marketing@aduna.com explaining what you would bring to the role and why we should recruit you. Successful candidates will be invited to an exploratory meeting.