To support social enterprises throughout the UK, we have drawn from our networks to put together a series of expert led webinars. Previous webinars have covered areas such as:
Webinars are free to SEUK members. Non members can register for £10 + booking fee via Eventbrite.
This webinar will be presented by Professor Jeff French who will give participants a grounding in Social Marketing theory, concepts and techniques and how these can be applied to boost the impact and efficiency of social enterprises. Participants will have an opportunity to learn about how key marketing concepts such as value creation, relationship marketing and service design can be applied in the social enterprise sector. The webinar will also introduce participants to marketing techniques that can strengthen the delivery and evaluation of programmes intended to influence the behaviour of target groups, donors and partners. The webinar will be illustrated by examples form the UK but also from around the world.There will also be a Q&A session held at the end of the presentation.